Advisor Profile

Steve Lowrie, CFA

Portfolio Manager
Lowrie Financial, a division of Polaris Financial Inc.
Toronto, ON

Services Open Modal


Advisor's specialize in a number of services to meet the needs of their clients. Listed below are the most common services offered. To view services offered by this Advisor, refer to their profile.

Alternative Investments

Types of investments and/or investment strategies other than traditional investments such as stocks, bonds and mutual funds. Examples of alternative investments might include hedge funds, private equity or managed futures.

Business Succession Planning

Strategies related to the passing on of the leadership/ownership of a company or business. Advice may include taxation considerations, contingency planning and the coordination of external professional services.

Cash Management Planning

A practice that considers an individuals short term and long term liquidity needs, credit, taxation considerations, budgeting, debt financing and restructuring.

Disability Planning

Strategic financial planning for individuals and dependents with physical or mental disabilities. Disability planning may include a combination of insurance needs assessment, estate planning, cash flow analysis, taxation and the use of trusts and/or the RDSP (Registered Disability Savings Plan).

Discretionary Portfolio Management

A service offered by advisors who hold the necessary qualifications (CFA, CIM) and are registered as a portfolio manager. A portfolio manager is authorized by his or her clients to make buy-sell decisions without referring to the client for approval of each transaction. Portfolio Managers are required to manage portfolios according to strict guidelines, frequently outlined in an Investment Policy Statement (an agreement between the client and the portfolio manager) which details how a portfolio is to be managed.

Education Planning

Creating a savings plan to support the financing of post secondary education that is balanced with other spending and saving priorities. The primary educational savings account for Canadians is the RESP (Registered Education Savings Plan).

Estate Planning

The arrangement and management of an individuals financial affairs with the goals of maximizing the value transferred at death through careful and strategic planning.

Family Office

A family office is a specialized advisory practice intended to serve the needs of very high net worth and ultra high net worth individuals and families. Family offices offer the integration and co-ordination of professional services intended to oversee the complete financial affairs of wealthy families. Including, but not limited to business, tax and legal advisory, philanthropic planning, wealth transfer planning, family governance and investment consulting.

Fee For Service Planning

An advisor who charges a set fee in exchange for their services. This fee can be either hourly, project based, or paid as a monthly or annual retainer. These advisors typically focus on providing detailed financial planning services rather than investment management services.

Financial Planning

A dynamic process intended to achieve specific financial goals relating to an individual or families budgeting, saving, spending and investment needs. Financial Planning considers both short term and long term goals taking into account various unforeseen events and anticipated changes in circumstances.

High Net Worth Investors

Advisors who have the necessary experience and qualifications to meet the needs of individuals and families with a high net worth. These advisors typically offer specialized and integrated investment management, estate planning and wealth transfer solutions coordinating their services with other professionals such as attorneys and accountants.

Insurance Planning

Advisors who offer clients insurance products based on an insurance needs analysis, making adjustments to coverage as necessary.

Investment Management

A generic term that refers to the managing of a portfolio of investments (the buying and selling of stocks, bonds, ETFs, etc) to achieve a specific investment objective or combination of objectives (income, growth, capital preservation, tax minimization) while taking into consideration the clients tolerance for risk and investment time horizon.

Legacy/Philanthropic Planning

Specialized advice relating to large scale charitable donations. Planning advice may include identification and vetting of recipients, goal setting and measurement, tax considerations and trust and foundation management.

LGBTQ Planning

Advisors with the necessary experience in addressing the unique financial planning needs and challenges that confront same sex couples and people who identify as LGBTQ.

Navigating Divorce

Advisors who have specialized training in pre and post divorce financial planning. This may include advice relating to tax considerations, division of property, spousal and child support, valuing and dividing property and estate planning and insurance issues.

Portfolio Review (Second Opinion)

A complimentary service offered to prospective clients who are uncertain their needs are being met by their current advisor and are seeking an objective opinion regarding their investments. This may include concerns relating to performance, strategy, diversification, risk, fees and product type.

Retirement Planning

The process of planning life after paid work ends. This may include both lifestyle and financial considerations. Retirement planning includes considerations such as savings targets, income and cash flow planning, tax planning, insurance and estate planning.

Severance and Pension Transfer Strategies

Advice relating to the efficient transfer of severance packages and pensions, including considerations regarding taxation, benefits and investments.

Socially Responsible Investing

Sometimes referred to as sustainable or ethical investing – an investment methodology where the selection of investments is focused on companies that have corporate practices that encourage environmental protection, diversity, human rights, consumer protection, etc. Socially responsible investors will generally avoid companies involved in the production of fossil fuels, weapons, gambling, alcohol, tobacco and pornography.

Tax Planning

Evaluating an individuals financial situation and taking the necessary steps to ensure the elements of a client or households financial plan work in the most tax efficient manner possible.

Tax Preparation

Services related to the preparation of income tax returns.

US Based Investors

Advisors who are registered with the US Securities and Exchange Commission (SEC) and able to offer wealth management services to US residents (any one residing in the USA for >182 days per year), as well as specialized services to US citizens residing in Canada.

Wealth Transfer Planning

Services intended to prepare clients and their heirs for inheritance. Services may include methods and timing of transfer, direct gifts, use of trusts and specialized investments products.

  • Cash Management Planning
  • Discretionary Portfolio Management
  • Education Planning
  • Financial Planning
  • High Net Worth Investors
  • Investment Management
  • Legacy/Philanthropic Planning
  • Portfolio Review (Second Opinion)
  • Retirement Planning
  • Tax Planning
  • Wealth Transfer Planning

Investments Available Open Modal

Investments Available

Listed below are the descriptions of the most common investment's available. To view investment's offered by this Advisor, refer to their profile.

Alternative Investments

Types of investments and/or investment strategies other than traditional investments such as stocks, bonds and mutual funds. Examples of alternative investments might include hedge funds, private equity, managed futures or exempt market securities.


A bond is a loan made by an investor (lender) to a borrower (typically a government entity or a corporation). The borrower pays a fixed rate of interest to the lender at regular intervals for a defined period.

Exchange Traded Funds (ETFs)

An investment fund that trades on a stock exchange. ETFs are similar to mutual funds in that they typically hold a diversified portfolio of assets (stocks, bonds, commodities etc). Many ETFs track an index – such as a stock index or bond index and are managed passively (very little trading) whereas mutual funds are actively managed (lots of trading). ETFs have many attractive features such as tax efficiency and much lower costs (MERs) than actively managed mutual funds.

Foreign Equities

Stocks that trade on exchanges outside of North America.


The market in which global currencies are traded. The forex market is the largest and most liquid market in the world where trillions of dollars worth of currencies change hands daily.


A legal contract between two parties to buy or sell a commodity or financial instrument at a specific price at a specific future date. Futures are derivative contracts that derive their value from an underlying asset such as a commodity, currency or an intangible like an interest rate or an index. Futures contracts are used as either a hedging tool or for speculative purposes.

Guaranteed Investment Certificates (GICs)

An investment that offers a fixed rate of return over a specific period of time. GICs are typically issued by Trust Companies or Banks.


A contract, typically referred to as a policy that is intended to protect the holder against loss or other uncertain risks.

Mutual Funds

An investment product that holds a diverse portfolio of stocks, bonds, or other investment instruments – managed by professional money managers who actively trade the portfolio with the goal of producing capital gains and or income for the Mutual Fund’s investors.


A type of derivative contract. Options derive their value from an underlying instrument such as a stock. An option contract (1 contract = 100 shares) represents the right to either buy or sell the underlying stock at a specified price on or before a specified future date. There are two types of option contracts – Puts and Calls. A put represents the right to sell shares, a call represents the right to buy shares. Investors use options for hedging purposes, to generate income in a portfolio or to speculate.


A generic term for 'shares' or common equity. Representing fractional ownership in an company.

  • Bonds
  • Exchange Traded Funds (ETFs)
  • Insurance
  • Mutual Funds

Account Types Offered Open Modal

Account Types Offered

Advisor's specialize in offering a number of account types to meet the needs of their clients. Listed below are the most common account types offered. To view account types offered by this Advisor, refer to their profile.

Corporate Accounts

An investment account set up in the name of a corporation.

Group RRSP

RRSPs offered to employees by their employer. Contributions are taken from the employee's pre-tax pay through payroll deductions. Employee contributions are often matched by their employer. Contributions are then deposited into their RRSP as specified.

Individual Pension Plans (IPP)

A retirement savings account that shares some features of an RRSP. IPPs specifically benefit owners of companies or executives of incorporated companies who do not participate in an employer pension plan and who have annual earnings greater than $120,000. IPPs allow for higher contribution limits than RRSP, they are locked in and cannot be accessed until retirement, and at retirement they pay a fixed amount of income, similar to a defined benefit pension plan. IPPs are creditor proof.

Locked-In Retirement Accounts (LRSP, LIRA, LIF, LRIF)

Accounts specifically intended to hold pension funds that originated in an employer sponsored Registered Pension Plan (RPP). Employees terminated from membership in a RPP before retirement have the option of transferring these funds to either a LIRA or a LRSP (The LIRA and LRSP serve the same function, however a LIRA is registered under provincial registration and LRSPs are registered federally). These accounts share the same features and benefits as RRSPs, the primary difference being; additional contributions are not permitted and withdrawals cannot be made until retirement.

Margin Accounts

An investment account that allows an investor to borrow money to buy securities.

Registered Education Savings Plans (RESP)

An investment savings account which allows Canadian parents to save for their children’s post secondary education. The primary benefit of the RESP is two-fold; dividends, interest and capital gains on investments are tax sheltered, and; the government of Canada will contribute 20% of the first $2500.00 that participants (the subscriber) contribute to the plan annually. This government contribution is referred to as the Canada Education Savings Grant (CESG).

Registered Retirement Income Funds (RRIF)

The holder of an RRSP account is given the option to convert their RRSP account into a RRIF account on or before the end of the year they turn 71. Contributions are not permitted in RRIF accounts instead holders must withdrawal a minimum amount every year (there is no maximum withdrawal limit). Withdrawals are taxed as earned income. Eligible investments are similar to those that can be held in an RRSP - stocks, mutual funds, ETFs, etc.

Registered Retirement Savings Plans (RRSP)

The primary retirement savings account for Canadians. An RRSP can hold mutual funds, stocks, exchange traded funds (ETFs), bonds, hedge funds, preferred shares and certain types of option contracts. RRSPs offer two primary advantages to retirement savers: contributions are tax deductible and taxes on dividends, interest and capital gains are deferred to when withdrawals are made.

Separately Managed Accounts

Sometimes referred to as a SMA Account. This is an investment account (either registered or non- registered) managed by a professional investment management firm – these managers are external, third party entities typically operating independently of an advisors dealer. SMA accounts are subject to minimum investment amounts and operate on a fee based compensation model. There is a growing trend for advisors to use SMA accounts as part of their practice where the advisor selects and recommends an external manager – effectively outsourcing investment selection to a team of professional portfolio managers. In an SMA account each stock position and transaction in the portfolio appears in the clients account and the fees attached to the account are fully transparent.

Taxable Investment Accounts

An investment account that is fully taxable.


A savings account for Canadian residents 18 years or older. Unlike a RRSP, contributions are not tax deductible. However, dividends, interest and capital gains are not subject to income tax and withdrawals of contributions and investment income are not taxed. Eligible investments include: stocks, bonds, mutual funds, ETFs, GICs, preferred shares, hedge funds and certain types of option contracts.

Trust Accounts

An account that is considered a separate legal entity that holds property for the benefit of an individual, group or organization (the beneficiary).

US$ Registered Plans

Registered Accounts (RRSPs, TFSAs, etc.) that allow investors to hold US dollars inside a registered plan. This avoids costly currency conversion when buying or selling investments denominated in US currency.

  • Corporate Accounts
  • Individual Pension Plans (IPP)
  • Locked-In Retirement Accounts (LRSP, LIRA, LIF, LRIF)
  • Margin Accounts
  • Registered Education Savings Plans (RESP)
  • Registered Retirement Income Funds (RRIF)
  • Registered Retirement Savings Plans (RRSP)
  • Taxable Investment Accounts
  • TFSAs
  • Trust Accounts
  • US$ Registered Plans

About Me, My Team and How We Serve Our Clients

Steve Lowrie, CFA® founded Lowrie Financial in 2009 to offer entrepreneurs, business owners and other successful families in the Greater Toronto Area a break from the status quo. In an industry typically focused more on selling products than serving investors’ best interests, Lowrie Financial is different. We focus on building close, personalized relationships grounded in what’s best for you and your family’s financial goals.

The bottom line is this: We truly enjoy our work. It gives us great satisfaction when we’re able to make a positive difference in our clients’ lives by helping them identify and achieve their greatest financial and lifestyle goals. We do so by offering a powerful platform with three integrated services:

1. Discretionary, tax-wise investment management – We help you apply evidence-based investing, structuring your portfolio according to 60+ years of academic inquiry into how markets have efficiently and effectively rewarded patient investors.

2. Advanced financial planning – As an independent portfolio manager, we’ve got no corporate quotas or similar conflicts of interest to distract us from our charge. Tending to your wealth according to your highest interests, our advanced financial planning services encompass retirement, education, estate, charitable giving, wealth/income protection goals, and more.

3. Behavioural management – Last but not least, we concentrate on saving investors from their own worst financial behavioural biases, including teaching you how to avoid the traps laid by Bay Street’s hype and hysteria.

Our fee structure is transparent and easy to understand - to learn more follow this link:


Read More About Me and My Team

My Investment Philosophy and Methodology

Our clients have typically accumulated wealth slowly and patiently, through prudent personal and professional achievements. As a discretionary investment manager, we view our role as protecting and enhancing those efforts by focusing on rational investment strategies, supported by scientific evidence.

We do not believe in market-timing, stock-picking or other ill-advised habits that tempt you to engage in hyperactive trading. By helping you build and adhere to a personalized investment plan that reflects your goals and risk tolerances, we’ll strengthen your ability to invest according to your own best interests and avoid the “Big Mistakes” that happen to investors who let hot and cold markets as well as their own emotions overrule their rational resolve.

To implement our approach, we typically use broadly diversified, low-cost investments funds like those managed by Dimensional Fund Advisors.


Read More About My Investment Philosophy

What My Clients are Saying....

"Steve was the first financial advisor who allowed me to table my concerns and goals and really listened to what I needed. He then came back with recommendations we liked. He is very good at what he does and has always met our expectations."

"Steve has been a steady hand through some difficult years. He has always provided a positive view and very clear communication in a timely manner. He is able to put complex concepts into clear language and makes us feel like a valuable client."

"Steve is well informed and provides very logical investment advice and a program I can buy into. At times he has saved me from myself and I feel well taken care of."


SeekAdvisor Q&A

In your opinion, what are the greatest challenges facing the wealth management industry in Canada today?

We believe our industry’s greatest challenge is found in the unresolved conflicts of interest that are inherent to business-as-usual on Bay Street. We would applaud increased regulations that would require all financial advice be delivered in a fiduciary manner, with all costs and conflicts of interest clearly disclosed. Since founding Lowrie Financial in 2009, we’ve seen some steps in the right direction with the implementation of CSA’s Client Relationship Model 2 (CRM2). But our industry still has further to go on these critical fronts.

What sets what you do apart from other financial professionals?

We set ourselves apart by combining rational, evidence-based investing with advanced financial planning, offering entrepreneurs, business owners and other successful families a turnkey approach to their family’s wealth management. Beyond that, we also place a high priority on financial behavioural management. An overwhelming body of evidence strongly suggests most investors are often their own worst enemies when it comes to building and sticking with their best-laid financial plans. We remain vigilant to the many behavioural pitfalls that can destroy an otherwise solid investment strategy.

What are the most common mistakes you notice new clients have made with their investments?

We typically find new clients come to us with neither a long-term financial plan nor a well-articulated investment strategy in place. In the absence of a solid financial plan to guide the way, it’s harder to stay the course according to your own goals and risk tolerances. Without an investment strategy, it’s difficult to understand how your investments have performed so far, or whether your portfolio is built to last. Poor planning also exacerbates a number of common behavioural biases that can trick you into buying high (during hot markets) and selling low (during bear markets) – exactly the opposite of any investor’s goal.

Are there any economic risks that you think investors should be aware of and what strategies do you recommend to alleviate these risks?

According to the tenets of evidence-based investing, investors face two kinds of risk:

1. Concentrated risks wreak havoc on particular stocks, bonds or sectors. For example, one company can burn to the ground. A particular bond can default even when the wider economy is thriving. A disaster can strike an industry or region while the rest of the world thrives.

2. Unavoidable market risks are persistent risks that apply to large swaths of the market. At their highest level, market risks are those you face by investing to begin with.

Investors are rewarded with higher expected returns for exposing their investments to unavoidable market risks. But in the science of investing, concentrated risks are considered avoidable, so there is no expected premium for building them into your portfolio. Thus, we typically advise investors to buy and hold a broadly diversified portfolio that reflects their own financial goals and risk tolerances, while avoiding the temptation to take on concentrated risks by picking individual stocks or time the market.

Are you a fiduciary?


How often and how do you communicate with clients?

We tailor our client communications to individual preferences, but typically we are in touch at least quarterly via phone, email and one-on-one meetings as appropriate. During initial set-up and whenever personal or market conditions may warrant, expect increased communications – plus clients are encouraged to reach out to us whenever a question arises or circumstances change.

If something happens to you, do you have a succession or continuity plan to ensure there is no interruption in how your clients are serviced?

Yes, I have a formal succession plan in place with my colleagues at Polaris Financial to ensure that you will remain in good hands.

Who are your typical clients?

We help entrepreneurs, business owners and similar successful individuals and families in the Greater Toronto area who are comfortable partnering with a seasoned professional to manage their wealth.

What would you be doing if you weren’t working in financial services?

Professionally, I’m not sure there’s any other calling that suits me as well as my current one – portfolio manager for my independent investment management firm. When I’m not working, you’ll likely find me outdoors, whether skiing the slopes close to home, bicycling in the French Alps, or cheering on my son’s and daughter’s hockey teams here in Barrie, where we live.

Is your investment process free of proprietary products and conflicts of interest?

Absolutely, we offer no proprietary products, period. While, technically, it’s impossible to eliminate all conflicts of interest, we go well out of our way to remove as many as we humanly can, and to fully and transparently disclose any that remain (such as the fair fees we charge for our best-interest advice). To learn more about our perspective on these and related concerns, we encourage you to visit our blog at, where you can read our consistent, long-term reflections on the principles of solid investing and well-structured financial planning.

What is your typical client experience like at Lowrie Financial?

While we tailor each client experience to reflect your individualized needs, we typically begin with a no-cost, no-obligation discovery meeting, during which we determine whether we are a good fit for one another. If we mutually agree we can help you achieve your wealth management goals, we embark on follow-up meetings to analyze your current investment portfolio, establish your plans for moving forward, and recording those plans in a written Investment Policy Statement. Concurrently, we’ll begin charting out your greater financial goals for you and your family. Following initial set-up, expect to meet with us regularly to review where you stand and make adjustments as needed if your personal goals or financial circumstances change. Our aim is to be a lifelong ally in helping you achieve your personal and professional financial goals.

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