Advisor Profile

Markus Muhs, CIM CFP®

Portfolio Manager, Investment Advisor
Muhs Wealth Partners
Canaccord Genuity Wealth Management
Edmonton, AB

Services Open Modal

Services

Advisor's specialize in a number of services to meet the needs of their clients. Listed below are the most common services offered. To view services offered by this Advisor, refer to their profile.

Alternative Investments

Types of investments and/or investment strategies other than traditional investments such as stocks, bonds and mutual funds. Examples of alternative investments might include hedge funds, private equity or managed futures.


Business Succession Planning

Strategies related to the passing on of the leadership/ownership of a company or business. Advice may include taxation considerations, contingency planning and the coordination of external professional services.


Cash Management Planning

A practice that considers an individuals short term and long term liquidity needs, credit, taxation considerations, budgeting, debt financing and restructuring.


Disability Planning

Strategic financial planning for individuals and dependents with physical or mental disabilities. Disability planning may include a combination of insurance needs assessment, estate planning, cash flow analysis, taxation and the use of trusts and/or the RDSP (Registered Disability Savings Plan).


Discretionary Portfolio Management

A service offered by advisors who hold the necessary qualifications (CFA, CIM) and are registered as a portfolio manager. A portfolio manager is authorized by his or her clients to make buy-sell decisions without referring to the client for approval of each transaction. Portfolio Managers are required to manage portfolios according to strict guidelines, frequently outlined in an Investment Policy Statement (an agreement between the client and the portfolio manager) which details how a portfolio is to be managed.


Education Planning

Creating a savings plan to support the financing of post secondary education that is balanced with other spending and saving priorities. The primary educational savings account for Canadians is the RESP (Registered Education Savings Plan).


Estate Planning

The arrangement and management of an individuals financial affairs with the goals of maximizing the value transferred at death through careful and strategic planning.


Family Office

A family office is a specialized advisory practice intended to serve the needs of very high net worth and ultra high net worth individuals and families. Family offices offer the integration and co-ordination of professional services intended to oversee the complete financial affairs of wealthy families. Including, but not limited to business, tax and legal advisory, philanthropic planning, wealth transfer planning, family governance and investment consulting.


Fee For Service Planning

An advisor who charges a set fee in exchange for their services. This fee can be either hourly, project based, or paid as a monthly or annual retainer. These advisors typically focus on providing detailed financial planning services rather than investment management services.


Financial Planning

A dynamic process intended to achieve specific financial goals relating to an individual or families budgeting, saving, spending and investment needs. Financial Planning considers both short term and long term goals taking into account various unforeseen events and anticipated changes in circumstances.


High Net Worth Investors

Advisors who have the necessary experience and qualifications to meet the needs of individuals and families with a high net worth. These advisors typically offer specialized and integrated investment management, estate planning and wealth transfer solutions coordinating their services with other professionals such as attorneys and accountants.


Insurance Planning

Advisors who offer clients insurance products based on an insurance needs analysis, making adjustments to coverage as necessary.


Investment Management

A generic term that refers to the managing of a portfolio of investments (the buying and selling of stocks, bonds, ETFs, etc) to achieve a specific investment objective or combination of objectives (income, growth, capital preservation, tax minimization) while taking into consideration the clients tolerance for risk and investment time horizon.


Legacy/Philanthropic Planning

Specialized advice relating to large scale charitable donations. Planning advice may include identification and vetting of recipients, goal setting and measurement, tax considerations and trust and foundation management.


LGBTQ Planning

Advisors with the necessary experience in addressing the unique financial planning needs and challenges that confront same sex couples and people who identify as LGBTQ.


Navigating Divorce

Advisors who have specialized training in pre and post divorce financial planning. This may include advice relating to tax considerations, division of property, spousal and child support, valuing and dividing property and estate planning and insurance issues.


Portfolio Review (Second Opinion)

A complimentary service offered to prospective clients who are uncertain their needs are being met by their current advisor and are seeking an objective opinion regarding their investments. This may include concerns relating to performance, strategy, diversification, risk, fees and product type.


Retirement Planning

The process of planning life after paid work ends. This may include both lifestyle and financial considerations. Retirement planning includes considerations such as savings targets, income and cash flow planning, tax planning, insurance and estate planning.


Severance and Pension Transfer Strategies

Advice relating to the efficient transfer of severance packages and pensions, including considerations regarding taxation, benefits and investments.


Socially Responsible Investing

Sometimes referred to as sustainable or ethical investing – an investment methodology where the selection of investments is focused on companies that have corporate practices that encourage environmental protection, diversity, human rights, consumer protection, etc. Socially responsible investors will generally avoid companies involved in the production of fossil fuels, weapons, gambling, alcohol, tobacco and pornography.


Tax Planning

Evaluating an individuals financial situation and taking the necessary steps to ensure the elements of a client or households financial plan work in the most tax efficient manner possible.


Tax Preparation

Services related to the preparation of income tax returns.


US Based Investors

Advisors who are registered with the US Securities and Exchange Commission (SEC) and able to offer wealth management services to US residents (any one residing in the USA for >182 days per year), as well as specialized services to US citizens residing in Canada.


Wealth Transfer Planning

Services intended to prepare clients and their heirs for inheritance. Services may include methods and timing of transfer, direct gifts, use of trusts and specialized investments products.


  • Business Succession Planning
  • Discretionary Portfolio Management
  • Education Planning
  • Fee For Service Planning
  • Financial Planning
  • High Net Worth Investors
  • Investment Management
  • Legacy/Philanthropic Planning
  • Navigating Divorce
  • Portfolio Review (Second Opinion)
  • Retirement Planning
  • Severance and Pension Transfer Strategies
  • Socially Responsible Investing
  • Tax Planning
  • Wealth Transfer Planning

Investments Available Open Modal

Investments Available

Listed below are the descriptions of the most common investment's available. To view investment's offered by this Advisor, refer to their profile.

Alternative Investments

Types of investments and/or investment strategies other than traditional investments such as stocks, bonds and mutual funds. Examples of alternative investments might include hedge funds, private equity, managed futures or exempt market securities.


Bonds

A bond is a loan made by an investor (lender) to a borrower (typically a government entity or a corporation). The borrower pays a fixed rate of interest to the lender at regular intervals for a defined period.


Exchange Traded Funds (ETFs)

An investment fund that trades on a stock exchange. ETFs are similar to mutual funds in that they typically hold a diversified portfolio of assets (stocks, bonds, commodities etc). Many ETFs track an index – such as a stock index or bond index and are managed passively (very little trading) whereas mutual funds are actively managed (lots of trading). ETFs have many attractive features such as tax efficiency and much lower costs (MERs) than actively managed mutual funds.


Foreign Equities

Stocks that trade on exchanges outside of North America.


Forex

The market in which global currencies are traded. The forex market is the largest and most liquid market in the world where trillions of dollars worth of currencies change hands daily.


Futures

A legal contract between two parties to buy or sell a commodity or financial instrument at a specific price at a specific future date. Futures are derivative contracts that derive their value from an underlying asset such as a commodity, currency or an intangible like an interest rate or an index. Futures contracts are used as either a hedging tool or for speculative purposes.


Guaranteed Investment Certificates (GICs)

An investment that offers a fixed rate of return over a specific period of time. GICs are typically issued by Trust Companies or Banks.


Insurance

A contract, typically referred to as a policy that is intended to protect the holder against loss or other uncertain risks.


Mutual Funds

An investment product that holds a diverse portfolio of stocks, bonds, or other investment instruments – managed by professional money managers who actively trade the portfolio with the goal of producing capital gains and or income for the Mutual Fund’s investors.


Options

A type of derivative contract. Options derive their value from an underlying instrument such as a stock. An option contract (1 contract = 100 shares) represents the right to either buy or sell the underlying stock at a specified price on or before a specified future date. There are two types of option contracts – Puts and Calls. A put represents the right to sell shares, a call represents the right to buy shares. Investors use options for hedging purposes, to generate income in a portfolio or to speculate.


Stocks

A generic term for 'shares' or common equity. Representing fractional ownership in an company.


  • Alternative Investments
  • Bonds
  • Exchange Traded Funds (ETFs)
  • Foreign Equities
  • Forex
  • Mutual Funds
  • Stocks

Account Types Offered Open Modal

Account Types Offered

Advisor's specialize in offering a number of account types to meet the needs of their clients. Listed below are the most common account types offered. To view account types offered by this Advisor, refer to their profile.

Corporate Accounts

An investment account set up in the name of a corporation.


Group RRSP

RRSPs offered to employees by their employer. Contributions are taken from the employee's pre-tax pay through payroll deductions. Employee contributions are often matched by their employer. Contributions are then deposited into their RRSP as specified.


Individual Pension Plans (IPP)

A retirement savings account that shares some features of an RRSP. IPPs specifically benefit owners of companies or executives of incorporated companies who do not participate in an employer pension plan and who have annual earnings greater than $120,000. IPPs allow for higher contribution limits than RRSP, they are locked in and cannot be accessed until retirement, and at retirement they pay a fixed amount of income, similar to a defined benefit pension plan. IPPs are creditor proof.


Locked-In Retirement Accounts (LRSP, LIRA, LIF, LRIF)

Accounts specifically intended to hold pension funds that originated in an employer sponsored Registered Pension Plan (RPP). Employees terminated from membership in a RPP before retirement have the option of transferring these funds to either a LIRA or a LRSP (The LIRA and LRSP serve the same function, however a LIRA is registered under provincial registration and LRSPs are registered federally). These accounts share the same features and benefits as RRSPs, the primary difference being; additional contributions are not permitted and withdrawals cannot be made until retirement.


Margin Accounts

An investment account that allows an investor to borrow money to buy securities.


Registered Education Savings Plans (RESP)

An investment savings account which allows Canadian parents to save for their children’s post secondary education. The primary benefit of the RESP is two-fold; dividends, interest and capital gains on investments are tax sheltered, and; the government of Canada will contribute 20% of the first $2500.00 that participants (the subscriber) contribute to the plan annually. This government contribution is referred to as the Canada Education Savings Grant (CESG).


Registered Retirement Income Funds (RRIF)

The holder of an RRSP account is given the option to convert their RRSP account into a RRIF account on or before the end of the year they turn 71. Contributions are not permitted in RRIF accounts instead holders must withdrawal a minimum amount every year (there is no maximum withdrawal limit). Withdrawals are taxed as earned income. Eligible investments are similar to those that can be held in an RRSP - stocks, mutual funds, ETFs, etc.


Registered Retirement Savings Plans (RRSP)

The primary retirement savings account for Canadians. An RRSP can hold mutual funds, stocks, exchange traded funds (ETFs), bonds, hedge funds, preferred shares and certain types of option contracts. RRSPs offer two primary advantages to retirement savers: contributions are tax deductible and taxes on dividends, interest and capital gains are deferred to when withdrawals are made.


Separately Managed Accounts

Sometimes referred to as a SMA Account. This is an investment account (either registered or non- registered) managed by a professional investment management firm – these managers are external, third party entities typically operating independently of an advisors dealer. SMA accounts are subject to minimum investment amounts and operate on a fee based compensation model. There is a growing trend for advisors to use SMA accounts as part of their practice where the advisor selects and recommends an external manager – effectively outsourcing investment selection to a team of professional portfolio managers. In an SMA account each stock position and transaction in the portfolio appears in the clients account and the fees attached to the account are fully transparent.


Taxable Investment Accounts

An investment account that is fully taxable.


TFSAs

A savings account for Canadian residents 18 years or older. Unlike a RRSP, contributions are not tax deductible. However, dividends, interest and capital gains are not subject to income tax and withdrawals of contributions and investment income are not taxed. Eligible investments include: stocks, bonds, mutual funds, ETFs, GICs, preferred shares, hedge funds and certain types of option contracts.


Trust Accounts

An account that is considered a separate legal entity that holds property for the benefit of an individual, group or organization (the beneficiary).


US$ Registered Plans

Registered Accounts (RRSPs, TFSAs, etc.) that allow investors to hold US dollars inside a registered plan. This avoids costly currency conversion when buying or selling investments denominated in US currency.


  • Corporate Accounts
  • Group RRSP
  • Individual Pension Plans (IPP)
  • Locked-In Retirement Accounts (LRSP, LIRA, LIF, LRIF)
  • Margin Accounts
  • Registered Education Savings Plans (RESP)
  • Registered Retirement Income Funds (RRIF)
  • Registered Retirement Savings Plans (RRSP)
  • Separately Managed Accounts
  • Taxable Investment Accounts
  • TFSAs
  • Trust Accounts

About Me, My Team and How We Serve Our Clients

My focus is financial planning as a service. Not one-off financial plans, nor selling investment products. I aim to create a long-term relationship with all of my clients, helping them reach their respective financial goals over the long-term. Clients are then offered a flexible payment system which best suits their needs: whether they prefer to pay me as a percentage of assets that I manage for them, or if they prefer to implement their investment strategy themselves and pay me an annual flat fee.

Read More About Me and My Team


My Investment Philosophy and Methodology

Long term investing success comes simply from owning the great companies of North America and the world over the long-term, and buying more of them whenever you have the opportunity. Beyond that, what vehicles you use to get that exposure matter only in so much that they are properly diversified and reasonably priced. I subscribe to a brand of "evidence based investing" which is a hybrid passive/active approach. While many EBI investors proclaim that full passive is the only way to go, and many in the fund industry consider passive strategies to be an affront to the industry, I am not so polarized. I use the cheapest index ETFs available, where they have proven historically to be effective (ie: U.S. large cap equities) while opting for attractively priced active managers or factor strategies where they have a better chance to outperform or reduce risk (ie: Emerging Markets).

Read More About My Investment Philosophy


SeekAdvisor Q&A

In your opinion, what are the greatest challenges facing the wealth management industry in Canada today?

Gaining the trust of the younger Gen Y (Millennials) generation. To prove that we're not all greedy stockbrokers or product-pushers and that there are actually services out there to help you make smart financial decisions, and such services can make a big difference to your bottom line over the long-term.

What sets what you do apart from other financial professionals?

My ability and willingness to be completely flexible on fees. Very few asset-based advisors are willing to talk fees first and
emphasize that it's the financial planning that you're paying for, offering you different ways to pay for the service, whether percentage of assets or strictly fee for service.

What are the most common mistakes you notice new clients have made with their investments?

It's usually the classic and oft-repeated disconnect between day to day life and truly long-term investing. People get worried about what they heard on the news last night, or what the markets did over a period of just a few months, when its all completely irrelevant to your long-term strategy. Once you can separate the noise from your strategy, you'll be successful. You also need to go in with the mindset that anything you invest in long-term investments is off-limits for 10+ years. Essentially, don’t invest that money if there’s any chance you might need it in fewer years.

Are there any economic risks that you think investors should be aware of and what strategies do you recommend to alleviate these risks?

I 100% believe that there will be a bear market at some point in the future, and probably several more in your lifetime. If you can't stomach seeing your portfolio going down 10% in one month, and then 10% the month after that, and then again, then you shouldn't be 100% in equities. We'll find a mix of stocks and bonds that suits your risk level and time horizon.

On that topic, there are all sorts of novel investments out there that supposedly somehow manage risk, provide downside protection, etc. I don't believe in any of it. Bonds in your portfolio will probably look awful as the market goes up, but it's the only proven way to minimize your drawdown during bear markets. Further, I don't consider stocks or long-term bonds for any time horizon shorter than 5 years. For any known one-time cash needs in the future, I believe only a GIC will do. It’s my view that if you're retired, GICs or investment grade bonds should cover all of your cash flow needs for the next five years.

Are you a fiduciary?

As a CFP® Professional, the FPSC Standards of Professional Responsibility impose a Duty of Loyalty on me, which requires me to not only put my clients first, but also to act in the best interest of potential clients.

How often and how do you communicate with clients?

Monthly by e-mail, minimum semi-annually by phone or otherwise.

Who are your typical clients?

My client base is young, on average, with very few over the age of 75, a weighted average of around 50, and the majority of my new clients in the 30-45 age range. I have worked with clients from a wide variety of backgrounds and careers and while I'm always told it's good to find a "niche", I find there's value to be added in having familiarity in a widevariety of situations, from teachers or government workers getting most of their retirement income from defined benefit pensions, to medical professionals needing to create their own pensions.

What would you be doing if you weren’t working in financial services?

In university I majored in International Business and Management Information Systems. If there were no barriers to me getting such a job, I'd be CEO of Oracle or Salesforce or another tech behemoth.

Is your investment process free of proprietary products and conflicts of interest?

CGWM does not create any proprietary products, such as mutual funds. We do have separately managed accounts managed in-house, such as our ETF portfolios, where the lower cost of not having to pay a third-party manager is fully passed on to the client.

My compensation is based entirely on my share of fee revenue and this is agreed upon between myself and the client, completely detached from products used.

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